Raleigh, North Carolina -- (BUSINESS WIRE) --
Crandell’s Enterprises Inc. (CEI), a leading national provider of Adult Care Homes and Mental Health Homes services, today announced that it has launched a new branding initiative and a redesigned corporate website in order to effectively reflect its evolving identity and better serve its partners and patients.
“Our new brand, in conjunction with our new website, is an example of how our Company is committed to continually improving our services and communicating our strategic growth initiatives that will ultimately create value for our clients,” stated Mary Ann Crandell, President and Founder, Crandell's Enterprises Inc.. “This new initiative not only expands and more clearly defines our brand, but it also reflects the passion and spirit that makes Crandell’s Enterprises Inc. Services unique. As Adult Care Homes and Mental Health Homes services groups face the challenging environment of healthcare reform, those institutions are becoming increasingly interested in becoming our partner of choice. As this landscape continues to evolve, Crandell’s Enterprise is uniquely positioned as a well-known and highly-respected company with a history rooted in building strong Adult Care Homes and Mental Health Home care relationships.”
The new branding initiative is intended to readily communicate Crandell’s value proposition of providing essential services to its Adult Care Homes and Mental Health Homes partners, while delivering world-class care experiences to their patients. The Company’s new branding introduces a redesigned logo, distinctive graphics, a bold color palette and a new tagline: ‘Essential Answers to Exceptional Adult care.’
To introduce the new branding, Crandell has launched its new website (www.crandellsenterprise.com) on April 1, 2013, which was designed to effectively communicate vital and current information to the Company’s services and mission. The Adult Care Homes and Mental Health Homes divisions feature robust content focusing on the unique advantages each division offers to their clinets, physicians who use our services, and patients seeking information about their treatment. Additionally, the corporate site highlights in-depth financial information of interest to investors and contains career opportunities available to professionals interested in joining Crandell's Enterprises Inc.
Mary Ann concluded, “Our new website is an incredible resource, and provides a much more user friendly experience for all of our various clients to access vital information. With our new website, our Adult Care Homes and Mental Health Homes clients can have much better access to timely, robust information, patients can easily locate a Crandell's facility near them, and prospective customers can learn about the advantages that Crandell’s Enterprise Inc. can bring to their quality of life through our services.”
About Crandell’s Enterprises Inc. Services
Crandell’s Enterprises Inc., is a minority female owned S-corporation that offers a unique combination of premier home health care for individuals suffering from mental disorder, substance abuse and development disabilities.
The initial office was established April 2002 then incorporated in June 2006 in quality office space on 4406 Wake Forest Road, Raleigh, which is the heart and capital of North Carolina.
Crandell’s Enterprises, Inc. began as Ann’s Family Care Home in August 2000, as a Sole Proprietorship. With assistance and counsel, incorporation and expansion of services was successfully implemented in June 2008. Crandell’s Enterprises, Inc. is comprised of Adult Care Homes and Mental Health Homes
We have fully-furnished homes with up to six clients in each home. Our agency is licensed by the State of North Carolina and our services reimbursed by Private Pay, Medicare, Medicaid and other private insurance carriers.
• Room & Board in a Adult Care Home or Mental Health Home Environment, Therapeutic and Psychiatric in home and outpatient services – Individual and Group Therapy
• 3 Meals per day, Resources for daily activities – ACTT, SAIOP, and PSR, Transportation, Live In Staff
Crandell’s Enterprises Inc.
4406 Old Wake Forest Road Suite 203
Executive Offices Suite 208
Raleigh, NC 27609